Brian Wolfe, David Chang Present at 2012 Mall China Conference in Shenzhen

news-brian-mall-china.jpgBrian Wolfe, AIA, Senior Principal of Perkowitz+Ruth Architects (P+R) and Executive Vice President of the firm’s operations in China, alongside P+R General Manager David Chang, presented to an audience of retail real estate professionals at the Mall China Conference held April 13-14 in Shenzhen.

Speaking to a capacity crowd of developers, operators and retailers, P+R’s presentation was part of the Trade Fair Professional Program which addressed how to properly position a commercial complex within a developed region.

Wolfe and Chang discussed urban design influences in successful commercial destinations, emphasizing that “it is important for the development to embrace a broader vision, be programmed effectively and efficiently; and be authentic to its surroundings.”

“A successful commercial destination must begin with strong visioning and smart programming,” shared Wolfe. “It is critical to align yourself with a strategic partner that can bring it all together and apply the program through place-making principles.”

Wolfe and Chang cited various examples from international destinations, as well current P+R commercial developments underway in Huzhou, Hangzhou and Dongying, China.   

Established in 2002, Mall China is the first non-profit organization in Mainland China to serve China’s retail real estate industry. As the largest and most representative organization in the China shopping center industry, Mall China hosts annual conferences and trade fairs, and is supported by more than 10 countries.

More information on Mall China can be found at